Privacy Policy

The Protection of Personal Information Act 34 of 2013 (“POPIA”) was signed into law in 2013 and largely commenced on the 01 July 2021.

Lightblue Information Technology (Pty) Ltd (“Lightblue Cognitive Solutions”), (“we”) or (“us”) only collects personal information for business purposes and treats all personal information of our clients, suppliers and other third parties as confidential.

We take our responsibility to protect your personal information very seriously and we commit to take all reasonable steps to ensure personal information always remains protected.

The aims of the POPIA include:

  • To promote the protection of personal information processed by public and private bodies
  • To introduce certain conditions so as to establish minimum requirements for the processing of personal information
  • To provide for the establishment of an information regulator to exercise certain powers and to perform certain duties and functions in terms of POPIA and the Promotion of Access to Information Act, 2000
  • To provide for the issuing of codes of conduct
  • To provide for the rights of persons regarding unsolicited electronic communications and automated decision making
  • To regulate the flow of personal information across the borders of the republic; and
  • To provide formatters connected therewith

Ways in which personal information is collected include, but are not limited to:

  • Clients/suppliers or prospective clients/suppliers submitting their details via any form, including online forms
  • Sending or receiving emails
  • Telephone conversations
  • Through the use of cookies
  • Suppliers providing quotations and invoices
  • Reports from credit bureaus
  • Agents or other third parties acting on behalf of suppliers or clients

The following are reasons why we would collect your personal information

  • To identify you
  • For us to process your instructions to you
  • Compliance with the laws of the Republic of South Africa
  • Detecting fraud
  • Direct marketing to you via e-mail or telephone but you may unsubscribe or opt out by sending an email to
  • Reporting to regulators
  • Managing complaints
  • Paying supplier invoices; and/or

What information we collect

We collect and process our clients’ personal information essentially to provide them with the services and products we provide as a business.

We collect and process our suppliers’ personal information to obtain quotations, products, or services.

The type of information we collect will depend on the need for which it is collected and will be processed for that purpose. Where possible, we will inform our clients and suppliers what information they are required to provide to us and what information is optional.

With our client’s consent, we may also supplement the information that is provided to us with information we receive from other providers in order to offer our clients a more consistent and personalised experience with us.

How we use your information

The information will only be used for the purposes for which it was collected and agreed to with our clients or suppliers or purposes compatible therewith.

This may include:

  • Providing products or services to you
  • Conducting credit reference searches or verification
  • Confirming and verifying your identity
  • For the detection and prevention of fraud, crime, money laundering or other malpractice
  • Conducting market or customer satisfaction research
  • For audit and record keeping purposes
  • In connection with legal proceedings
  • Providing our services to our clients, to carry out the services requested and to maintain and constantly improve our relationship with our clients
  • Providing you with communications in respect of Lightblue Cognitive Solutions and regulatory matters that may affect our clients
  • In connection with and to comply with legal and regulatory requirements or when it is otherwise allowed by law
  • Providing you with newsletters and the like
  • Assessing quotations from suppliers, ordering goods or services or paying invoices

Disclosure of your information

Lightblue Cognitive Solutions may disclose a client’s personal information to our providers whose services or products we may access on your behalf. We have agreements in place to ensure that they comply with our privacy terms and conditions.

We may also share our clients’ personal information with, and obtain information from third parties for the purposes listed above.

We may also share our clients’ personal information where they have expressly authorized Lightblue Cognitive Solutions to do so.

We may also disclose our clients’ or suppliers’ information where we have a duty or a right to disclose in terms of applicable legislation, the law or where it may be necessary to protect our rights.

Safeguarding your information

POPIA requires us to adequately protect the personal information we hold and to avoid unauthorised access and use of your personal information.

We continuously review our security controls and processes to ensure that personal information is secure.

If we need to transfer personal information elsewhere for processing or storage, we will comply with POPIA.

Your rights to access and correction of your personal information:

You have the right to access the personal information we hold about you.

You have the right to ask us to update, correct or delete your personal information.

Lightblue Cognitive Solutions will take all reasonable steps to confirm identity before providing details of any personal information or making changes to any personal information.

You can contact Lightblue Cognitive Solutions on 021 300 1842 or email: and request the information you would like. Our address is: Martello House, 23 Alexandra Road, Wynberg, 7800, Cape Town, South Africa.


The provision of personal information to Lightblue Cognitive Solutions is voluntary, but, depending on the circumstances, we may not supply goods/services to you or enter into agreements with you if you do not provide the information to us.

Lightblue Cognitive Solutions reserves the right to amend this Privacy Policy from time to time and you agree that you will review the terms of this Privacy Policy, whenever you visit our website, for any such amendments.

This Privacy Policy will be governed by and construed and interpreted in accordance with the laws of the Republic of South Africa.

When you do visit our website and, in the process, provide us with your personal information, you will be agreeing to the provisions set out above.

You also authorise Lightblue Cognitive Solutions to act on the information that you send electronically.

Please ensure that you have read and understood the terms and conditions of this Privacy Policy before you provide us with your personal information.

Lightblue Cognitive Solutions shall not be liable for any claims, costs, damages or expenses that may arise from any act or omission on the part of any visitor to this website or of any third party acting in reliance on any information in the website or in any links to or from the website, which are provided for information only.

You are strongly advised to verify the accuracy of any such information before relying on it. There will be no objection to your telephoning the Lightblue Cognitive Solutions (details as shown above) to obtain further details.

All trademarks, product names and company names or logos used in this web site are our property or that of their respective owners. No permission is given in respect of the use of any such trademarks, product names, company names, logos or titles and such use may constitute an infringement of the holder’s rights.

Lightblue Cognitive Solutions nor any of its agents or representatives shall be liable for any damage, loss or liability arising from the use or inability to use this website or the services or content provided from and through this website.

This website is supplied on an “as is” basis and has not been compiled or supplied to meet the user’s individual requirements. It is the sole responsibility of the user to satisfy itself prior to entering into this agreement with Lightblue Cognitive Solutions that the service available from and through this website will meet the user’s individual requirements and be compatible with the user’s hardware and/or software.

Information, ideas, and opinions expressed on this website should not be regarded as professional advice or the official opinion of Lightblue Cognitive Solutions and users are encouraged to consult Lightblue Cognitive Solutions for professional advice before taking any course of action related to information, ideas or opinions expressed on this website.

When this website collects private information from users, such information shall not be disclosed to any third party unless agreed upon between the user and Lightblue Cognitive Solutions.