A case study on IBM:
“Caixa Geral de Depósitos France
Accelerating customer service with an innovative hybrid-cloud app
When you apply for a bank loan, it’s frustrating not to get a decision right away. To enable its salespeople to give on-the-spot answers to loan applicants, CGD France created a mobile credit-scoring app that uses IBM machine-learning technology hosted in the cloud. The result? Fast and efficient service that delights customers and boosts revenues.
Inefficient paper-based credit scoring at CGD France delayed loan applications, requiring customers to visit their branch twice for a decision, and raising the risk that they would choose another bank.”